It’s now clear that Apple plans to survive Donald Trump’s trade war by playing to the president’s ego.
On Wednesday, Trump announced that Apple would be exempt from a threatened 100 percent tariff on semiconductors that could have driven up the cost of iPhones globally, Reuters reported. In an apparent effort to secure this exemption, Apple promised to increase its total investment commitment in the US by $100 billion, while also gifting Trump a one-of-a-kind statue that Apple CEO Tim Cook had engraved with Trump’s name.
It serves as a bizarre love letter to Trump’s push to bring tech manufacturing into the US, despite Apple resisting that push for its most popular product.
