Leading $11.9 billion alternative assets platform focused on precious metals, numismatics, and other collectibles, secures premium “GOLD” ticker as part of rebranding initiative effective Dec. 2, 2025
A-Mark Precious Metals (Nasdaq: AMRK) is a fully integrated alternative assets platform that offers an extensive range of precious metals, numismatic coins, and collectibles to consumers, collectors, and institutional clients worldwide, today announced a corporate rebranding initiative that will change its name to “Gold.com” and transfer its common shares from the Nasdaq to the New York Stock Exchange (NYSE), effective Dec. 2, 2025. The shares of the Company, to be known as Gold.com, are expected to trade under the symbol “GOLD.”
This strategic evolution better aligns the Company’s corporate identity with its category leadership in precious metals, coins, currency, and other collectibles, with services spanning Direct-to-Consumer, Wholesale Sales & Ancillary Services (including proprietary minting, logistics, and secure storage capabilities), and Secured Lending.
With $11.9 billion in revenues for the 12 months ending Sept. 30, 2025, and a strong balance sheet, Gold.com will operate as one of the most comprehensive vertically integrated precious metals platforms for global customers, retailers, collectors, and institutional clients.
“Gold.com perfectly encapsulates our identity and the whitespace in front of the business as we fortify our category leadership and work to define the future of precious metals, numismatics, and other collectibles,” said Gregory N. Roberts, CEO of A-Mark. “Gold’s history as the original store of value goes back generations, as does our heritage as a steward of this industry since our founding in 1965. We’re thrilled to continue growing and building on this foundation, now under this dynamic new name that reflects our forward-thinking and trusted approach. This name change is just the first step in positioning ourselves for long-term success, enhancing our operational excellence, and delivering value for our customers, partners, and shareholders.”
While Gold.com will serve as the corporate brand, A-Mark’s Direct-to-Consumer (DTC) segment will continue to operate through its portfolio of trusted brands and channels (including JM Bullion, Stack’s Bowers Galleries, and others). Additionally, the Company’s Wholesale Sales & Ancillary Services segment will continue to operate under the A-Mark name. Collateral Finance Corporation, the Company’s wholly owned, California-licensed finance lender that originates and acquires commercial loans secured by bullion, numismatics, and sports cards, will also retain its name.
“Investor interest in gold and silver has surged in recent years, and as we expand into additional high-growth adjacent categories, including fine wines, sports cards, and other collectibles, now is the ideal time to update our name as we revolutionize how these assets are managed and transacted,” continued Mr. Roberts. “Furthermore, transferring to the NYSE provides strong credibility and a tremendous opportunity to leverage the public markets as we continue to expand and execute on our strategic growth plan.”
To highlight this milestone, the Company will design a range of gold and silver bullion bars that feature its new name and logo. Beginning Dec. 2, 2025, these items will be available for purchase from JM Bullion. Sunshine Minting, Inc., the Las Vegas-based company in which A-Mark holds a 45% equity interest – which also works with sovereign entities such as the United States Mint, the Royal Canadian Mint, and The Royal Mint – will manufacture the products.
Key Business Segments
Offering one of the precious metals industry’s most complete vertical stack infrastructures and working with major banks and private and sovereign mints around the world, Gold.com will operate as a one-stop, end-to-end solution that cuts across multiple areas of expertise. The Company’s three business segments include:
Direct-to-Consumer
- A-Mark’s Direct-to-Consumer segment operates as an omni-channel retailer of precious metals and serves a network of leading online and physical retail brands, including the Company’s wholly owned flagship brands such as JM Bullion, Stack’s Bowers Galleries, GovMint.com, and Goldline, among others.
- The Company owns a controlling majority interest in Silver Gold Bull, an online precious metals retailer in Canada, as well as non-controlling minority interests in other leading retailers in the United Kingdom and United States.
- The various brands comprising the Company’s DTC segment have accumulated a total of 4.3 million customers since inception, including 147,000 customers during the most recent quarter ending Sept. 30, 2025.
Wholesale Sales & Ancillary Services
- The Company’s Wholesale Sales & Ancillary Services segment sources and distributes over 200 products from major sovereign and private mints to retailers, dealers, institutions, and industrial clients worldwide, and maintains trading desks in Southern California, Boston, Vienna, Hong Kong, and Singapore.
- A-Mark has been a U.S. Mint-authorized purchaser of gold, silver, and platinum coins since 1986 and has longstanding distributorships with other sovereign mints, including the Royal Canadian Mint, The Royal Mint, and the Perth Mint.
- Ancillary Services:
- Logistics & Storage
- A-M Global Logistics provides a range of complementary services, including managed storage options from a global custodial network, and secure fulfillment services from state-of-the-art facilities in Las Vegas, Nevada, and Irving, Texas, that are capable of handling over 200,000 shipments per month.
- Minting
- A-Mark’s mint operations are conducted through its wholly owned subsidiary, Silver Towne Mint, as well as its minority interest in Sunshine Minting, Inc.
- These facilities produce a wide range of proprietary, premium, and custom coin and bar designs and afford preferred product access during periods of product constraint and market volatility.
- Logistics & Storage
Secured Lending
- A-Mark’s secured lending segment operates through its wholly owned subsidiary, Collateral Finance Corporation (CFC).
- CFC offers dealers, investors and collectors of all sizes commercial loans and inventory financing solutions collateralized by bullion, numismatics, and sports cards.
The rebranding initiative is not expected to result in any management or leadership changes. In addition, Gold.com’s headquarters will be located in Costa Mesa, California, where the Company plans to expand offices currently occupied by Stack’s Bowers Galleries, an A-Mark DTC brand. A new corporate website, www.Gold.com, will also be launched on Dec. 2, 2025, and will feature enhanced investor resources, streamlined access to the Company’s portfolio of brands, and educational content about alternative assets and precious metals markets.
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